"It" Girl: Poppy Delevingne

If you haven't become familiar with the name: Poppy Delevigne, let me formally introduce you. Her English heritage bloodlines already are inviting enough to give you the impression that a life of luxury is her blood type. This 25-year old socialite and model was raised literally in a "fashion womb". Her mother was a personal shopper and her younger sister, Cara Delevingne, is also one of the hottest models in high demand. You may recognize her as the face of the Burberry campaign for the past few years. One thing is for sure, good genes and taste are in their corner leading the Delevingne sisters to take on London's style scene both and off the runway.

Poppy as the face of Louis Vuitton's ad campaign

In the Hot Seat -- Get to Know Ms. Delevingne

[Excerpt from British Vogue] 

POPPY DELEVINGNE not only has endless limbs, big blue eyes and long blonde hair - she's also a BFC ambassador, Chanel favourite and Louis Vuitton muse. Lucky her. Recently unveiled as the new face of Nails Inc., Poppy told us about her beauty tips, her favourite products and the nail colours she'll be sporting for summer.

Poppy on Beauty:

What is your ultimate beauty rule?

A little bit of sun does wonders! With good protection of course. Vitamin D is just so good for your hair and your nails. I also love coconut water and coconut oil from Whole Foods. It's amazing. You can cook with it, shower with it… you come out of the shower like a slippery seal but it works.

Which are your favourite Nails Inc. colours?

I love Baker Street - it's a rich blue and it really does come out the colour it is in the bottle. Nails Inc. also haS a Jubilee colour coming out and I love that - it's just such an exciting time to be British with the Olympics, theDiamond Jubilee and of course the first ever British Vogue Festival! It's nice to fly the flag.

Are you adventurous with your nails?

I'm pretty adventurous - the more wacky the better! Sometimes I'll want to look chic but lots of the time I'll wear really mad colours and patterns as it's just more fun. For holidays and festivals I think you'd want to have all of the neon colours with you - Nails Inc.'s Notting Hill Gate and Portobello are really great. Get yourself a nice bright bikini and wear your neon nails on the beach and you're good to go - it's just so summery.

So you're always well manicured?

I am, really. I'm a bit of a bed head, I'm always running around with no make-up on and my hair in a mess, but my nails are one thing I do love to keep looking nice so it's rare to see me without it. Plus it's so easy when I can now just go to Nails Inc. and have them done. Nails really make a look I think, and it makes tricky colours easier to wear. And Nails Inc. is so innovative. There are so many textures and effects - like the magnetic nail polishes. I feel like they're always one step ahead and the polishes never chip, which is so important.
 

What other products are in your make-up bag?

[After getting her make-up bag out and rifling through it] Smith's Rosebud salve - it's amazing and I love it. Chanel loose powder, MAC Russian Red lipstick, a Chanel bronzer from its summer 2012 collection, and L'Oreal mascara. I'm really into lips though. I really love the Chanel Rouge Coco Shine lip sheens and the Tom Ford lip colours are amazing. Lipstick makes me feel like I want to go out, it gets me pumped up.

And which skincare products do you use?

Oh I'm so bad with things like that. I love make-up so much but I'm a bit rubbish at skincare, I'm really disloyal and never stick to one thing. Having said that I really love Skinceuticals, the Chanel Hydra Beauty range and the Emma Hardie cleanser. So I have got better. I always said I'd never have a skincare routine but somehow I've slipped slightly into one.

I'm really changeable with fragrances too. At the moment I'm wearing aZadig & Voltaire one which I love - it's really masculine and feminine at the same time which I love. I also really love Jo Malone Red Roses. It's nice rose, rather than granny rose.

Poppy on Body Image:

"There is definitely less pressure to be skinny," she told the Telegraph. "We have gorgeous curvy girls on the catwalk and celebrities who aren't afraid of their big boobs and bums. It's all much more accepted now - anything goes."

The Louis Vuitton muse believes that fashion's changing silhouette is part of a wider movement.

"Our fashion industry is growing up," she said. "It's finally matured. People know life's not all about being skinny because, frankly, that's boring."

Poppy on little sister, Cara:

"Cara was just the sweetest little thing, growing up. She had this gorgeous little face you just wanted to squidge, she was just so adorable,"she said. "She was one of those people that from the day she was born, you just knew she was going to be beautiful. The pictures of her as a child are brilliant."

Poppy on her famous ex-roomate, British beauty fashionista and actress, Sienna Miller who she shared an apartment with for years:

(left) Sienna Miller and Poppy

"I remember when Sienna Miller's first Voguecover came out, just after she was in Alfie and before I knew her. She looked so dreamy in white and she had feathers in her hair and that whole boho thing going on," Delevingne told us." She was totally my heroine at the time, I just wanted to emulate her. And now of course we're friends and I'm always telling her how I wanted to be just like her - she probably finds it quite scary."

P.S.: Talk about envying her lifestyle. Imagine living in an apartment with these two and all the beautiful pieces in their closets. I would probably raid their closets and become one of those nightmare apartment mates who never return the items...

Xx. J